Our story
Back in 2012, when we first wanted to step foot into the watch business, insiders advised us not to. They didn't share our vision and told us that only prestigious brands with multiple decades of market experience could succeed.
Wir ließen uns nicht entmutigen und verfolgten unseren Traum, unsere eigene Uhrenmarke zu gründen. Wir wollten unsere Leidenschaft für Uhren mit Menschen auf der ganzen Welt teilen.
Since we weren't lucky enough to be born into a watch brand dynasty we started to dive deep into the history of watches. The story of king Louis XVI, a true watch fanatic, struck us as especially intriguing. He was the last monarch of France and was deeply fascinated by watches. When he was stressed out he liked to calm down by disassembling and reassembling watches. He also instructed the great watchmaker Abraham Louis Breguet to create special timepieces for him and his wife. His story and his love for watches seemed so fascinating to us that we decided to name our watch brand in his honour.
Driven by curiosity and passion, we created our first watch, ATHOS. Ever since then, many more have followed. We continuously experiment with new designs, materials, and technical innovations to create timepieces that bring a touch of royalty from the past into the present - to you.
Our goal is to make each of our new collections even more beautiful and royal. That's our mission and what we strive for. We want more. We want to produce watches that offer the best quality, the best design, and the best price.
Treten Sie uns bei und beginnen Sie, den königlichen Lebensstil zu leben!